Tuesday, August 19, 2008

A different way to think of diet yogurt...

The Brazillians have come up with a controversial ad campaign that points out some brutal realities. This series of ads, created last year to promote Fit Light Yogurt, feature a provocative caption that sums up the ad agencies take on size and body image:
"Forget about it. Men's preference will never change. Fit Light Yogurt."




Some find these ads incredibly offensive. I think they're rather realistic, plus the women that "inspired" the photos (Mena Suvari, SHaron Stone and Marilyn Monroe) are not stick-thin--they are all of healthy average weight. What do you think?

1 comment:

Anonymous said...

I would say this is the most mysogynist thing I've seen in a while but the irony is my husband thinks the first one is sexier than the original!

I wonder if you could cure cancer or the environmental crisis with all the energy you put into hating others based on their weight (the new form of racism).